More on Google ... and it ain't pretty

Gotta see this!
The whole story is here: http://www.businessinsider.com/2008/3/google-sucks-life-out-of-old-media-huge-2007-share-shift, but to capture your interest, read on...

Total US ad revenue across all 17 companies grew 9% from 2006 to 2007, from $53 billion to $58 billion

Online ad revenue grew 28%, from $14 billion to $18 billion.

Offline grew only 3%, from $39.5 billion to 40.6 billion. This was helped significantly by the inclusion of affiliate fees and (and global revenue) at CBS, Viacom, and News Corp.

Online ad revenue grew by $4 billion.

Offline ad revenue--in all other media--grew by $1 billion.

So advertising revenue is flowing online at a frantic rate. That's the whole story? No. Let's look at how that online revenue breaks down.

Online ad revenue grew 28%, or $4 billion.

Online ad revenue at Google grew 44%, or $2.7 billion.

[end of snippet...]

...and here's Keegan, trying to get Google bloody Book Search to stop giving away, free and gratis, the ends to a whole range of action-mystery novels, before they kill me!

Fact: writers who somehow get dragged into Google Book Search are providing vitually infinite free web content, so Google can park advertising on it.

Oh ... brother.

Cheers,
MK